Tuesday, April 26, 2011

What does it mean to be customer obsessed?

Many companies claim to be customer oriented putting this term in their catch phrases, logos, and in marketing materials to later under deliver and over promise.  This leaves the customer unable to trust the stores and vendors and also leaving a bad taste in their mouths on the entire experience.

Since the beginning, we’ve had one common goal in mind and that’s to become one of the best in service and products and to always take care of our customers!  As many of you know, our President & CEO has an open door policy, not just with her employees but with our customers as well.  Her calendar is constantly booked (sometimes overbooked) with countless meetings.  No, not board meetings or executive sessions, but with visits to our customers, lunches with IT Directors, office managers, administrators, and sometimes the entire staff!  And please understand, these meetings aren’t just regarding their accounts, she is interested in their business, their families, and sharing a laugh or two, or six!

FarraTech and its employees are that special “needle in a haystack” that aren’t solely concerned with the business side of things; we are concerned with the actual customer!  Some of the things extraordinary we have done for our customers include:
·         Attending birthday party for a customer’s daughter
·         Sending flowers for a customer who had surgery
·         Buying a “just because” lunch for an entire staff
·         Sending goodie bags
·         Hand delivering holiday baskets
·         Conducting onsite inventory for some of our larger customers to save the time of having to do this themselves
·         Picking up a printer after hours on our way home to evaluate for service

As you can see by just SOME of the things we’ve done above, the phrase “Customer Obsessed” is not just a phrase but a way of life for the FarraTech team!  We are dedicated to improving even this level of “awesomeness” by offering these additional benefits to our customers:
·         Online ordering
·         Customer Appreciation Awards
·         Recognition for helping us save the environment
·         Top notch response times and superior service

Now I ask you, isn’t this the type of company you want to handle your business? 

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